Schema Generator

Free JSON-LD Schema Generator

Generate structured data (JSON-LD) for your website to boost search visibility.

Organization Fields

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "address": {
    "@type": "PostalAddress"
  }
}
</script>
Validate with Google Rich Results Test

How to Use

  1. Fill in the fields (required fields marked with *)
  2. Copy the generated JSON-LD code
  3. Paste inside <head> of your HTML page
  4. Validate with Google Rich Results Test

What Is a Schema Markup Generator?

A schema markup generator is a tool that creates structured data code — specifically JSON-LD — that you can add to your website's HTML. This code helps search engines and AI systems understand what your page is about: whether it's a product, a service, an article, a business, or an FAQ section. Instead of writing JSON-LD by hand and risking syntax errors, a generator lets you fill in a form and get valid, ready-to-use code in seconds.

Our Schema Markup Generator supports six schema types that cover the most common use cases for businesses in Thailand and globally: Organization, Service, Product, Article, ItemList, and FAQ Page. Each type is built to include all required and recommended properties following Google's structured data guidelines and schema.org specifications.

Why Schema Markup Matters for SEO and AI Search

Schema markup has evolved far beyond rich snippets. In 2026, structured data is the foundation of how both traditional search engines and AI-powered systems understand, trust, and cite your content.

Rich Results in Google Search

When Google understands your page through structured data, it can display enhanced listings in search results — star ratings, product prices, FAQ dropdowns, article dates, and more. These rich results stand out visually and consistently attract higher click-through rates compared to standard blue links. Pages with properly implemented schema have been shown to receive significantly more clicks, even without ranking higher.

AI Search Visibility (GEO)

This is where schema markup becomes critical for forward-thinking businesses. Generative AI search engines — including ChatGPT, Google AI Overviews, Gemini, and Perplexity — rely on structured data to interpret, verify, and cite web content. When your page includes clear Organization, Product, or FAQ schema, AI systems can extract your information with confidence and present it in generated answers.

This is the core of Generative Engine Optimization (GEO): making your content machine-readable so that AI systems cite your brand instead of your competitors. Schema markup is the bridge between your content and the AI models that are reshaping how people discover businesses online.

Entity Recognition and Brand Authority

Organization and Person schema help search engines and AI systems build an accurate understanding of your brand as an entity. By explicitly declaring your business name, founder, contact details, social profiles, and physical address, you connect your content to the broader knowledge graph. This entity clarity is what determines whether AI models recognize and trust your brand as a source worth citing.

Schema Types Explained

Organization Schema

Organization schema is the foundational structured data for your homepage. It tells search engines exactly who your business is — your official name, website, logo, contact information, founder, social media presence, and physical address. This schema type is essential for building entity recognition in Google's Knowledge Graph and for ensuring AI systems can accurately identify and cite your brand.

When to use it: On your homepage or "About Us" page. Every business website should have Organization schema as a baseline.

Key properties: Business name, URL, logo, description, phone number, email, founder (name and URL), social media links (sameAs), and postal address.

Service Schema

Service schema describes what your business offers and where. It's particularly valuable for service-based businesses — agencies, clinics, law firms, consultants — that need to communicate their offerings clearly to both search engines and AI systems. Service schema links your service to your organization and can include pricing information.

When to use it: On dedicated service pages. If you offer SEO consulting, web design, medical services, or any professional service, this schema tells search engines exactly what that service is and who provides it.

Key properties: Service name, service type, description, URL, provider (organization details), area served, and optional pricing.

Product Schema

Product schema is essential for any page that sells or showcases a specific product. It enables rich results that display prices, availability, ratings, and reviews directly in search results — information that drives purchasing decisions before users even click through to your site. AI-powered shopping recommendations also rely heavily on Product schema to surface relevant products.

When to use it: On individual product pages. Each product should have its own Product schema with accurate, up-to-date information.

Key properties: Product name, description, category, SKU, URL, image, brand, price, currency, availability, aggregate rating, and review count.

Article Schema

Article schema helps search engines and AI systems understand your blog posts and editorial content. It identifies the headline, author, publication date, and other metadata that determines how your content is indexed, cited, and displayed. Article schema is one of the most important types for content marketing, as it directly influences whether AI systems recognize your content as authoritative and quotable.

When to use it: On every blog post, news article, or editorial page. This is especially important for content that targets informational queries where AI Overviews and featured snippets appear.

Key properties: Headline, description, date published, date modified, article URL, language, cover image, and author details (name, description, URL).

ItemList Schema

ItemList schema structures your product category or collection pages. It tells search engines that a group of items belongs together and specifies the position of each item within the list. This is valuable for e-commerce sites with category pages, comparison pages, or any page that presents a curated set of products or resources.

When to use it: On product category pages, "Top 10" lists, or any page that presents multiple items in a ranked or ordered format.

Key properties: Category name, description, URL, number of items, and each item's position, name, and URL.

FAQ Page Schema

FAQ Page schema marks up question-and-answer content so that search engines can display it directly in search results as expandable FAQ rich results. This schema type is particularly powerful for AI search visibility — AI systems prefer clear, structured answers to user questions, and FAQ schema provides exactly that format.

When to use it: On any page with a frequently asked questions section. FAQ schema is also effective on service pages, product pages, and landing pages that include Q&A content.

Key properties: Each question and its corresponding answer.

How to Use This Schema Markup Generator

Using our generator takes less than a minute:

  1. 1
    Choose your schema type. Select from Organization, Service, Product, Article, ItemList, or FAQ Page based on the page you're adding structured data to.
  2. 2
    Fill in the form. Enter your information in the fields provided. Required fields are marked with an asterisk. The more fields you complete, the more comprehensive your schema will be — and the more likely it is to trigger rich results.
  3. 3
    Copy the generated code. The JSON-LD output updates in real time as you type. Click "Copy Code" to copy the complete script tag, ready to paste.
  4. 4
    Add to your website. Paste the copied code inside the <head> section of your HTML page. If you use a CMS like WordPress, you can add it via a custom header script plugin or through your theme's header settings. Google Tag Manager is also a valid method.
  5. 5
    Validate. Use Google's Rich Results Test to confirm your markup is error-free and eligible for enhanced search results.

Schema Markup Best Practices

  • Use JSON-LD format. Google recommends JSON-LD over Microdata or RDFa because it separates structured data from your HTML, making it easier to implement and maintain. Our generator outputs JSON-LD exclusively.
  • Match schema to visible content. Every piece of information in your schema markup must also be visible on the page. Marking up prices, ratings, or business details that don't appear on the page violates Google's guidelines and can result in penalties.
  • Use the most specific schema type available. If your business is a restaurant, use Restaurant schema (a subtype of LocalBusiness) rather than generic Organization. More specific types give search engines and AI systems better context.
  • Include all required and recommended properties. Missing required fields means your page won't be eligible for rich results. Our generator highlights required fields to help you avoid this.
  • Keep structured data up to date. Outdated prices, business hours, or contact information in your schema creates conflicting signals that search engines and AI systems will discount. Update your schema whenever your business information changes.
  • Use one schema type per page intent. Don't force-fit Article schema on a service page, or Product schema on a blog post. Choose the type that matches what the page actually is.
  • Validate before deploying. Always test your markup with Google's Rich Results Test before pushing it live. Small syntax errors can prevent your schema from being processed entirely.

Frequently Asked Questions